International 1

Download Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj PDF

Posted On April 20, 2017 at 3:24 am by / Comments Off on Download Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj PDF

By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman

This publication offers the most recent examine and up to date reviews within the box of nationwide model and personal label advertising. It covers a variety of subject matters, together with retailing, advertising, common company, psychology, economics and data. It addresses assorted components of program, equivalent to model naming and packaging judgements, fee elasticity, positioning, branding, customer motivation, on-line groups, monetary challenge, concepts in development and mature deepest labels. The contributions are equipped in accordance with the next subject matters: patron behaviour, strategic judgements, branding, industry developments and theoretical examine. The booklet offers a set of unique, rigorous and proper contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona.

Show description

Read Online or Download Advances in National Brand and Private Label Marketing: Second International Conference, 2015 PDF

Best international_1 books

Automated Reasoning: 4th International Joint Conference, IJCAR 2008 Sydney, Australia, August 12-15, 2008 Proceedings

This e-book constitutes the refereed complaints of the 4th overseas Joint convention on automatic Reasoning, IJCAR 2008, held in Sydney, Australia, in August 2008. The 26 revised complete study papers and thirteen revised process descriptions awarded including four invited papers and a precis of the CASC-J4 structures pageant have been rigorously reviewed and chosen from eighty complete paper and 17 method description submissions.

Progress in Cryptology – LATINCRYPT 2010: First International Conference on Cryptology and Information Security in Latin America, Puebla, Mexico, August 8-11, 2010, proceedings

This e-book constitutes the lawsuits of the 1st overseas convention on Cryptology and data safety in Latin the USA, LATINCRYPT 2010, held in Puebla, Mexico, on August 8-11, 2010. the nineteen papers offered including 4 invited talks have been conscientiously reviewed and chosen from sixty two submissions.

The International System between New Integration and Neo-Protectionism

The realm economic system is at a move highway: it will possibly both widen and deepen foreign integration, inside and among diverse parts, or be tempted by means of neo-protectionism. Which highway should still the overseas economic system take? Which approach will it take? the necessity to reform the current foreign financial process has been virtually regularly mentioned because the cave in of the Bretton Woods approach in August 1971, or even prior, and it has came upon renewed curiosity because the Mexican monetary predicament in early 1995.

Future Network Systems and Security: Second International Conference, FNSS 2016, Paris, France, November 23-25, 2016, Proceedings

This booklet constitutes the refereed complaints of the second one overseas convention on destiny community structures and safety, FNSS 2016, held in Paris, France, in November 2016. The 12 complete papers and one brief paper offered have been rigorously reviewed and chosen from 34 submissions. The papers concentrate on the know-how, communications, platforms and defense features of relevance to the community of the longer term.

Additional info for Advances in National Brand and Private Label Marketing: Second International Conference, 2015

Sample text

NBs on flyers is equally effective in terms of memory. We found that free recall and recognition— commonly used as proxies of memory—did not differ between PL and NBs. For retailers, this means that despite the different presence in terms of flyer space, featuring PL is as effective as NB in terms of flyer space allocation. We also explored the association between memory and customer characteristics, an area of investigation that has not specifically covered PL feature advertising before. Flyer proneness and loyalty to the retailer were discovered to be significant predictors of—respectively—NBs free recall and PL recognition.

2014). Premium generic brand (PGB) choice vis-a-vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context. Journal of Retailing and Consumer Services, 21(4), 492–501. , & Tung, R. L. (2012). Share of wallet in retail banking: A Comparison of Caucasians in Canada and Australia vis-a`-vis Chinese in China and overseas Chinese. International Journal of Bank Marketing, 30(2), 88–101. , & Setogawa, S.

Grocery retailers are known and have expertise in selling packaged goods Buying of Private Labels Across Categories: How Far Is too far? 37 categories. Therefore, there is a natural fit that is the main variable predicting brand extensions success (Aaker & Keller, 1990), with extending the retailer’s brand across the packaged goods categories they are known for selling. However, retailers also position themselves on service provision, and convenience of location is also a key driver in supermarket retailer success (Woodside & Trappey, 2001; Woodside & Trappey, 1992).

Download PDF sample

Rated 4.45 of 5 – based on 31 votes